See How it Runs – 9 Reasons Video Belongs in Every Auto Dealer’s Marketing Plan

Did you know that a staggering 90% of consumers report that product videos directly influence their purchasing decisions? When it comes to your auto dealers marketing, this is not a statistic you can afford to ignore!

In fact, integrating video into your dealership’s marketing strategy may be the single best decision you make this year. Let’s get into the top benefits!

Jacked-Up SEO

Integrating video into your marketing strategy can dramatically improve your site’s SEO scores.

Here’s how it works: When Google “audits” your site, it doesn’t just look at your blog posts. It scans all your media. Having a diverse mix of various text, videos, and images show Google that you provide an expansive, user-friendly experience.

Translation: Videos increase your site’s “uniqueness,” which boosts your SEO, which improves your company’s overall credibility and reputation.

Connect With Customers

Blog posts are essential for your website’s SEO strategy, but they can be, well, one-dimensional regarding connection and communication.

Videos, by nature, stand out. They evoke emotion. They create a narrative and weave a story. In other words, they come alive.

And what do we know about most consumers? They tend to remember the companies who evoke their emotions and connect with them on a human level.

Better Branding

Whether you like it or not, your branding matters! However, video marketing essentially removes all the complicated planning behind branding.

How so? Your face and your company essentially become the brand! When people see you in front of the camera, they’re automatically associating you with your business.

As a result, you’re building trust, which makes it easier for them to believe in your products and services- without all the miscellaneous advertising tactics.

Establish Authority and Expertise

Want to know the anatomy of an unsuccessful marketing campaign? As it turns out, it’s the companies that only promote their products and services 100% of the time.

At the end of the day, no consumer wants to watch, read, or expose themselves through a million advertisements. It feels scammy (at its best) and completely off-putting (at its worst).

With video marketing, you can inadvertently establish authority and expertise without shilling your services or products all day.

Instead, you can educate your audience on a variety of compelling ideas and topics, such as:

• The Dos and Don’ts of Buying a Used Car
• How To Find An Honest Mechanic
• What To Do When Your Insurance Rates Go Up
• Comparing The Best Cars For Your Teenage Driver

Rather than just representing an auto dealership, you move into serving a cluster of helpful ideas and concerns your current and potential consumers face.

Higher Rates of Traffic

Who doesn’t want more traffic? When you integrate video into your auto marketing, you improve your chances of reaching the one billion (yes, you read that figure correctly) active Youtube users.

In other words, you’re diversifying your exposure and reaching out to millions of potential consumers looking for dealership news and information.

Improved Engagement

Think about the last time you scrolled through your Instagram or Facebook feed. Chances are, you lost a moment (or several) immersed in silly cat videos or something of that nature, right?

It’s not just you! As it turns out, consumers really enjoy video marketing. If you’re looking to engage more of your audience, videos are one of the best ways to do it. You’re showing off your personality, creating a dynamic dialogue, and including them in part of your exclusive process.

What’s not to like?

Higher Rates of Reaching Out

Most traditional forms of digital marketing require you to hone in your specific target demographic. This isn’t, by nature, a bad thing. In fact, when done well, it helps you create appropriate content that attracts your ideal customer.

However, as we know in the auto dealership industry, it can be off-putting to pigeonhole any one consumer into any one category.

Fortunately, video marketing eliminates that variable. That’s because, unlike some social media platforms or even blog posts, most anyone on the Internet enjoys a well-crafted video.

Whether it’s on Facebook Live, Pinterest, Youtube, or Snapchat, you can appeal to all ages and demographics- without all the extra hassle.

Inexpensive and Easily Accessible

Whether you work for an established and successful dealership or you’re just starting out, it can be stressful to figure out marketing budgets.

However, videos remain incredibly inexpensive. Many entrepreneurs utilize the DIY approach. Nowadays, with a smartphone camera and an editing app, you can upload outstanding videos instantaneously.

Pressed for time? Outsourcing tends to be an affordable option for many businesses.

Finally, you can distribute your videos worldwide- for nothing. Whether you use platforms like Youtube, Vimeo, Facebook (or all of the above), you can upload videos without spending a cent.

Best of all? If people like what you have to say, you’ll garner shares, likes, and comments. No extraneous marketing efforts required. What’s simpler and better than that?

Skyrocketed Conversions

We’ll be blunt here. Video marketing converts more customers than most traditional forms of marketing.

There isn’t a singular reason for this. Instead, this phenomenon likely has to do with the dynamite power of improved SEO, higher rates of traffic, and improved engagement among consumers.

Final Thoughts on Auto Dealers Marketing

In today’s increasingly competitive society, it’s more important than ever to create a dynamic marketing strategy that stands out above the competition.

Are you interested in learning more about our video advertising platforms for your auto dealers marketing? We’re here for you. Check out our Youtube solutions today!