Snapchat For Automotive

Snapchat reaches a net-new audience of Gen Z and millennials every day who can’t be found on other platforms.

Snapchat reaches a massive audience of in-market shoppers.

Dealers using Snapchat’s innovative advertising solutions, targeting capabilities, and measurement solutions to drive upper-funnel brand metrics, efficient vehicle detail page (VDP) views, and leads.
Snapchat has a monthly addressable reach of 20.2 Million new and used auto shoppers..

The automotive retail business is transforming at a faster rate than ever before. And as these trends change the way consumers buy and do research, auto dealers will have to change alongside them.

82% of Snapchatters were influential in the decision-making process for their current vehicle.

Using snapchats advanced targeting capabilities we can communicate the value of your store’s differentiated approach to customer service to Snapchat’s exclusive audience

92% of Snapchatters who are going to purchase a vehicle in the next 12 months are undecided on brand.

Reach a new audience of potential auto shoppers and let them know why they should choose your store(s) over others.

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Strike out your entire digital marketing to-do list, break through your growth plateau and see profound ROI with a single team of digital marketing specialists.

Building Awareness of Your Dealership or Dealership Group.

Drive qualified views and actions of both new and used vehicle detail pages (VDP) amongst in-market shoppers in your prime market area.

GPS Location Level Targeting

Over 80% of Snapchatters share their location when using the app. Use our robust data to target local users to build awareness.

Advanced Data

Target Snapchatters known to be in-market using Datalogix auto shopper segments, Edmunds custom audiences, and Placed dealership visitors.

Insights and Measurement

Leverage our Snapchat reporting to identify engagement, reach, and Snapchat’s Foot Traffic Insights tool to learn more about your Snapchat store visitors.

Remarketing Strategy

Reach Snapchatters who have previously engaged with your Snapchat Ads and/or visited your dealership website through first-party Snap Re-engagement Audiences.

Snapchat Auto Dealer Playbook

Download the full version of Snapchat's Auto Playbook for Dealers for innovative advertising solutions, targeting capabilities, and measurement solutions to drive upper-funnel brand metrics, efficient vehicle detail page (VDP) views, and leads.
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